What is SEO?

Search engine optimization is the process in which a website is modified and enhanced so that it is found more easily. The goal is to gain more exposure on major search engines such as Google, Yahoo, Bing, AOL, Ask, etc. This is defined as optimizing a website’s “rank,” meaning that it is modified with a variety of tactics so that it comes up as close as possible to the first search result under a variety of search terms. There are huge number of tactics used in search engine optimization, such as proper key-wording, link building, and analytics.